Ipsos Marketing's 2015 'Most Influential Brands' survey has revealed the top 10 ranking brands and many as expected are tech companies. Google continues to dominate, followed by other tech companies eBay and Microsoft. Also featured in the list were Australian owned companies Bunnings, Woolworths and Coles. The article looks at the five key dimensions of influence including leading edge, trust, engagement, citizenship and presence as being crucial in creating influence.