Many of you will have read about the importance for business of having a clearly articulated core purpose as a grounding for all decisions that your people make in all areas of your business every day.

You have probably seen or heard of particular examples of companies such as Disney, South West Airlines and Nordstrom (amongst others) being held up as shining examples.

However, what really makes a particular core purpose truly effective? The attached article is well worth a read, outlining 7 questions you need to ask when considering your organisation's core purpose...