Design thinking is a process used by dynamic companies to drive innovation and increase their market advantage. It is a set of practices that helps companies solve problems by seeing them from a new perspective. Australia is increasingly looking at this way of thinking of embracing design as a competitive force.
“Design and innovation are closely linked and innovation is certainly not a fad. Companies need to innovate and differentiate to survive. In Western economies, it’s the only way to compete because they certainly can’t do that on costs.”