Forever 21 (the world's 4th largest fast fashion retailer) joins H&M and Zara in taking up prime spots in Pitt Street. This will intensify pressure on domestic apparel retail to retain their share of wallet spend. However, it is an inevitability that Australian retailers will have to join the rest of the globe and compete with these mega retailers. It isn't all doom and gloom, as this addition will generate additional foot traffic to all of Pitt Street. If the local retailer is doing a good job connecting to customers it should see benefit from being near to these players,