This article questions why we accountants are trustworthy people when our primary focus is to exploit loopholes & bleed the economy of wealth. Surely trust in any profession cannot be sustained in such an environment. Rather than what is proffered in the article, an accountants' mindset is centred around ensuring that the holistic needs of clients are met - and managing tax exposure is just part of that. This client focus is what drives sustained trust & not the latest tax avoidance scheme or hip branding