The retailer of today and tomorrow will have a seamless blend between online, in-store, mobile - to rely on one channel only to a customer wont be enough to survive. Paul mentions, Amazon, and local player The Iconic is another example of a pure-play online retailer looking to bridge to pop-up locations to gain that customer experience and connectivity. Expect to see this from online players.
When I took the helm as CEO and Managing Director of David Jones Limited five years ago, traditional retailers were a little on the nose. It didn’t take much for anyone to start an online business, and many Australians did. Some customers felt that walking into a store was a little archaic and the talk of the town was all about online shopping. Some predicted the local store was dead