Thought leadership (like the one you are reading now) can be a great brand building exercise and source of work generation. Considering the time spent creating such an article, it is crucial to consider the most successful launch tactic and how to get the most out of your effort. This article provides great tips on how to achieve this and utilise the nurtured relationships with your influencers.
The most successful of these campaigns begins weeks (or even months) in advance of the content’s launch, giving marketers plenty of time to nurture relationships with influencers and gain visibility within communities — essential components of any successful thought leadership strategy. In an ideal world, we would have hours to spend each day getting to know every influential website and person in our niche. In the real world, our resources are limited. We need to organize and prioritize our time to maximize our content marketing ROI.