What damage has been done to the 7-11 brand as a result of franchisee actions? The saga is likely to continue as more franchisees are brought to account for their underpaying ways. Interestingly the franchisees were alleged to be manipulating the payroll system at "head office" to cover up their actions. Sounds to me like 7-11 head office has had a fraud perpetrated on them as well, so not only did the franchisee employees suffer loss, but now the 7-11 brand is impacted. This whole saga reinforces how franchise networks really do need to ensure their brand is upheld and somehow they minimise the risks that individual franchisees operate outside the law.